Jason Aul’s Blog

Development of an Advocacy Plan (By Jason Aul)

During my time at Visit St. Mary’s MD, Brand USA, and the Confederation of British Industry, I developed and executed different advocacy plans that focused on multiple audiences. These plans incorporated external outreach to members of the press, elected officials (both at the local and national level), key stakeholders, and general members of the public.Continue reading “Development of an Advocacy Plan (By Jason Aul)”

Board Governance in Destination Marketing (By Jason Aul)

Destination Marketing Organizations (DMOs), tasked with tourism product development and the marketing of a destination, are faced with additional challenges beyond their typical scope of work. While destinations actively work for the interests of their stakeholders and partners, they must also consider the individual and group interests of their own Board of Directors. Fundamentally, aContinue reading “Board Governance in Destination Marketing (By Jason Aul)”

About Jason Aul

Hello there! I am a career-long communicator, marketer, and public affairs professional with specialized experience in tourism and hospitality. I’m a world traveler and foodie (but hey, who isn’t). I love to explore new opportunities and learn along the way.

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