Our neighbors need us. No, not your next-door neighbors, or your neighbor down the street, or that one neighbor who always brings you an assortment of Christmas cookies. Your neighboring towns, villages, cities, and communities are in dire need of our visitation and our company, and the immediate post-COVID world will give you the bestContinue reading “Prepare to Travel Like You’ve Never Traveled Before”
During my time at Visit St. Mary’s MD, Brand USA, and the Confederation of British Industry, I developed and executed different advocacy plans that focused on multiple audiences. These plans incorporated external outreach to members of the press, elected officials (both at the local and national level), key stakeholders, and general members of the public.Continue reading “Development of an Advocacy Plan (By Jason Aul)”
Destination Marketing Organizations (DMOs), tasked with tourism product development and the marketing of a destination, are faced with additional challenges beyond their typical scope of work. While destinations actively work for the interests of their stakeholders and partners, they must also consider the individual and group interests of their own Board of Directors. Fundamentally, aContinue reading “Board Governance in Destination Marketing (By Jason Aul)”
About Jason Aul
Hello there! I am a career-long communicator, marketer, and public affairs professional with specialized experience in tourism and hospitality. I’m a world traveler and foodie (but hey, who isn’t). I love to explore new opportunities and learn along the way.
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